DOI: https://doi.org/10.36347/sjebm.2026.v13i02.001

Pages: 32-39

The emergence of an entrepreneurial ecosystem in Morocco faces a complex structural reality: the persistence of "institutional voids" (Khanna & Palepu, 2010) that hinder access to conventional resources such as financing, infrastructure, and an appropriate legal framework. In the face of these deficiencies, classic strategic models based on planning and the formal acquisition of resources show their limits. This article proposes an analysis of the survival mechanisms of Moroccan startups through the lens of Bricolage Theory (Baker & Nelson, 2005). Based on a six-month multi-case ethnographic study of three technology startups, this research highlights a typology of strategic "Ad-hoc" (resourcefulness) practices. The results reveal that bricolage whether technological, network-based, or regulatory does not constitute a solution of last resort, but rather a dynamic competency for resilience. This article contributes to the literature on entrepreneurship in emerging contexts by conceptualizing bricolage as an alternative mode of governance that allows for the bypassing of environmental rigidities.