DOI: https://doi.org/10.36347/sjebm.2026.v13i02.004

Pages: 63-73

The gig economy has become a key factor in the transformation of India's urban labour market, changing not only how work is organised but also how it is accessed. The major contributors to this trend have been the rapid expansion of digital platforms, the use of mobile technology, and the increasing demand for on-call services. As a result, employment is progressively moving away from conventional long-term jobs and towards more short-term, task-based engagements. This change can be observed in metro centres like Bengaluru Urban, where the pace of technological progress and the fact that many people have embraced platform-based services have led to the gig economy growing at an extraordinary rate. Therefore, digital labour has become one of the most important parts of the present-day employment landscape of the city. To understand the scenario well, information concerning 200 gig workers through a structured questionnaire and personal discussions at the most attractive places for work, such as delivery hotspots, ride-hailing points, and residential service areas were gathered. Regression analysis was carried out with the assistance of the statistical software EViews. The results show that the main reason for young gig workers to have flexibility in their work is not the factor that most affects their overall work experience. Rather, income stability, job security, and day-to-day work challenges have a much stronger impact on the level of their job satisfaction. The study explicitly points out the temporary benefits of gig work, fast earning opportunities, but it does not provide long-term stability or career progression. Therefore, many young workers do not consider gig work as their future career. In short, the results highlight the need for the implementation of better work protections, social security support, more decent working conditions, and skill development programs to make gig work more reliable and sustainable for young people in the future.